Expected Response Rates
OK, lets get to the bottom line. What can you expect for resonses?
You should see a response rate between .001 and 1%. Why such a wide range you ask. Your exact response rate will be determined by your offer, how targeted the list is, and your subject line. It may not seem like a lot but on our introductory 1400 dollar plan to 7k recipients that's between 7 and 70 responses.
Postcards
Typical postcard direct mail response rates vary quite a bit depending on who you're mailing to, how targeted the list is, and what you're offering. Here are industry benchmarks:
Campaign TypeTypical Response Rate
House list (existing customers/leads)4–9%
Prospect list (cold audience)0.5–2%
Highly targeted local prospects2–5%
Saturation mail (Every Door Direct Mail, broad neighborhoods)0.5–2%
Well-executed B2B postcards0.5–2%