Yes, people read direct mail postcards. In fact, postcards are the most-read type of direct mail. About 52% to 57% of consumers read them. People prefer postcards because they are short. There is no envelope to open. This makes them quick and easy to read. [1, 2, 3, 4, 5]

Here are a few quick facts about how people interact with them:

• Fast reading: 71% of people read mail on the same day they get it.

• Higher response: Postcards get a much higher response rate than digital ads or emails.

• Staying power: Households keep postcards for an average of 17 days.

• Digital connection: 60% of consumers visited a website after getting a postcard. [1, 2, 3, 4, 5]

Postcards work best when they offer a clear value. A good coupon or a helpful reminder is more likely to be read than a generic ad. For example, a local pizza shop sending a $5 off coupon to nearby homes is highly likely to be read and used. [1]